Written by: Seth Levy
Custom gear is back. Several mass manufacturers, including Chaco and Princeton Tec are ushering in a new era of customizable gear.
In the early years of the outdoor industry, most gear was “custom.” Early manufacturers like Holubar, Stephensons Warmlite and others sold products with choices of fill, liner, and options like extra pockets, longer arms, and different colors.
Outdoor enthusiasts have more choices and better quality (overall) than we did 40 years ago, but some of us bemoan the uniformity of this new era, and wish for a way to distinguish ourselves with unique gear that doesn’t just work, but serves as an extension of our personality.